Opportunities for Women Entrepreneurs in Middle East Mobile Market

As the business is growing various opportunities are arising for women entrepreneurs in Middle East mobile market. It will help to ensure new synergies of real-time demand. Along with this, Women’s entrepreneurship is increasingly recognized as an important factor for economic growth and development in the Middle East and North Africa (MENA). 

According to the recent report of Cherie Blair Foundation for Women, regional carrier STC and market research firm TNS, the role of women in Middle East and African mobile market is increasing which demonstrate the sign of bringing more jobs especially in retail chains which accumulates  higher revenue potential through improved sales, stronger brand imaging and access to untapped markets. The report based on telecom participation of 11 countries. It includes Bahrain, Cote d’Ivoire, Ghana, India, Indonesia, Nigeria, Qatar, South Africa, Tanzania, Philippines, and Uganda. It comprises on multiple mobile network operators, vendors, distributors, subcontractors and other stakeholders.  The report urges mobile network operators and distributors to build a business case by collecting data on the performance of their retail agents from a gender perspective. Therefore, Governments and NGOs encouraging to work together to create targeted initiatives to drive female participation in the mobile value chain.

The report findings reveal that the mobile retail sales presenting a flexible and easy going opportunities for women entrepreneurs.  According to statistics, In India, Indonesia, and the Middle East, it unfolded that the majority of individual’s in the mobile value chain were male. While in Africa and the Philippines most mobile vendors were found to be women. Although the majority of people are working at small scale.
Mr. Cherie Blair, commenting on the findings of the study and said,
“Women entrepreneurs stand to gain a great deal from selling mobile products. Setting up a mobile sales business is relatively easy and has a flexibility that suits the way many women live their lives. But there is also a real business case for mobile operators to include women in mobile value chains, as they offer significant advantages such as better branding and access to new markets.”
In this regard, the researchers cite Vodafone Qatar’s ‘Al-Johara’ scheme is an example of the benefits of such collaboration. In the context of Qatar, where cultural considerations may limit the participatory options of women in the nation’s mobile value chain. ‘Al-Johara’ provides women with training, leading to increased skills for the women and increased sales for Vodafone Qatar.
On the basis of this report, the scope of women within the Middle East and African territories is penetrating to ensure new targets and market synergies also endorsing the capabilities of women entrepreneurs in the business environment.
By | 2017-07-13T22:55:41+00:00 February 7th, 2012|Digital Marketing|0 Comments

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Hina Naz is the founder of dillenium.com. Full service digital marketing and brand management company providing services of Digital Marketing, Brand Naming, Website Design and Development, Creative Design and Email Marketing. She has +11 years of experience within digital technologies and worked with several companies to improve their leads.

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