If you are looking how digital marketing helps business to grow in Dubai then this post is for you. Dubai is the most lucrative place for business owners, entrepreneurs, business investors to get potential clients and customers and that’s the reason why global business are approaching Dubai to meet their target clients.
From large enterprise to small business all are lucky to have businesses in Dubai and in UAE.
Dubai thinks in big and broader way so the businesses need to adopt smart thinking to grow and develop by keeping all the contemporary trends and standards in place.
Many startups and new ventures are going on…
But still, there is so much that the market can avail by effectively utilizing the digital channels to grow their business.
Is this all about having a business presence on social media or presenting responsive website?
No, it’s not like that…
If it is, then why the big companies are having the hard time to find targeted customers or clients.
Every business has it’s own target audience that needs to explore with well defined regional marketing strategy.
Let’s take an example of real estate business in Dubai that fluctuating in a periodic manner. Market numbers showing big variations to target clients.
After recession market is growing but real estate companies are making compromises to deal with customers as they are lacking to reach new customers at a prime time.
I think, effective digital marketing strategies, long-term and real-time can help business to grow using online channels on a limited budget.
1) Time to Think About Digital Automation
Automation is significantly important when we talk about the application of digital strategies and an insightful digital marketing consultant can help businesses to grow by approaching the target market with effective marketing campaigns that can easily convert CLICKS into a customer or in profitable SALES.
World is changing, rules are taking new shapes, customers know what they want so business need to know how to reach them in a single click.
Global business success stories are in front of us like how they make billions just by making automated digital marketing campaigns and improve their ROI.
Digital automation basically helps to reach your target market in a click and convert the click into leads.
That’s the power of digital automation! and it should not be exploited.
2) Think Smart to Get Digital!
… but how?
A highly converting digital marketing landing page can do the miracle to grow your business in your community.
You can easily check result through split testing.
On the internet, quality matters rather the quantity. And, it should apply to content. I have said it many time in my connecting posts that Content is the king! on the internet that can easily drive people on your way.
But the question is what sort of content is required for high conversion?
Fully optimized, responsive, targeted content can work as a catalyst to activate your target people that might be your client or customers.
3) Strategically Allocate Digital Marketing Budget
I saw many companies who are investing million dollars on marketing campaigns but unable to improve their sales funnels according to their investment plans.
How to DEAL in this Situation?
I must say, whatever the product, services or business you have. You should know about who is your target customers and how to approach them.
Let’s take a case:
For example, A real estate company in Dubai investing $30,000 per month on marketing campaigns that include social media ads and regional Adwords campaigns only able to convert sales with 20% of their initial investment.
In the same way, another company with the same budget able to convert 60% higher sales results can make a difference.
So, in both cases, the thing that matters is called “Strategy”
And the strategy is to create engaging content and targeted content and show them to people who need it rather showing to generic or non-targeted people who only want to see but not able to take action.
So, one thing is proved…
Call of Action is important to get substantial sales result.
4) Don’t Think about Business, Think about Building Relationships
A strong digital marketing strategy can engage your audience as per the requirement but the business needs to deliver product or services by keeping all standard of quality as you promise to your customers. This relationship will build trust and enhance your market presence in a more reputed way to encourage others to take action on your business.
5) Explore the Power of Mobile
According to statistics, almost 80% of the traffic comes from mobile devices so the marketing campaigns need to be mobile friendly.
Mobile customers are real power so you can effectively use this resource to automate your sales process.
Mobile apps, digital ads, mobile compatible or mobile-friendly web content is the real-time requirement.
Google also encourages highly responsive and mobile friendly content so make sure your content and campaigns are mobile friendly.
6) Digital Marketing Helps Business to Improve ROI
Yes, that’s the power that you can’t get from classical marketing system. I am not saying that classical marketing doesn’t work. It works but it multiplies the results when it embeds with digital marketing where hundred of clients and customers waiting for you.
I wrote an article about the strategy to improve digital ROI in 2017-2018. You can effectively use these tips in your marketing strategy to get solid results in terms of numbers on return on investment.
Intelligent and smart investment with a small budget can also help businesses to improve their ROI in a short time.
There are many businesses that started within $1000 and now they become $1 million business.
That’s the power of digital marketing, strategic content writing and building a direct connection to the target audience.
Well, it’s a reality that competition is tough to stand out presence and getting results from them. I have worked on several marketing campaigns of small businesses and as a best practice, I am sharing this Time is very important to click things. Effective marketing strategy works when you know who is your target and how to target and when you know it your plan works.
People and businesses want opportunities to grow so if you have service or product then facilitate them with solutions.
If you want to automate your sales then bring solutions according to people requirement. Don’t tell people what you have, show them what they need. If you do this then there is no way to stop sales..
Above statement is the basis of business and failures. So refine your digital marketing strategy with effective planning and touch all the available resources that can lead you to your target customers.
All the best for your success!!
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